November 26, 1963 – The first steel column for the new Equitable Life
Assurance Society of the United States building at 401 North Michigan Avenue is
put in place at 10:00 a.m. Workers for
United States Steel place the 19-ton, 35-foot long column into place on the
north side of the site that sits between Tribune Tower on the north and the
Chicago River on the south. The tower,
designed by Skidmore, Owings and Merrill, will be located on the site where
Jean Baptiste Point du Sable, built his home in the early 1780’s, a site that
is a National Historic Landmark. The Chicago Tribune sold the land to
Equitable on the condition that the new building could not be taller than
Tribune Tower, its neighbor to the north. Today the tower is busy getting a neighbor to the south as the new Apple store is under construction next to the river.
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