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Proposal for the Apparel Mart on Wacker Drive (Chicago Tribune) |
A lot was going on in Chicago as the 1920’s came to an
end. Roads, bridges, and great art-deco
towers were being built by the dozens.
It must have been an unbelievable time, a time filled with an unlimited
future and a dynamic present, all of it built on what had been largely marshland
just 80 years earlier.
It’s easy to look at all that took place and marvel at
how much was accomplished. Still, there
was much that did not get done.
It’s interesting to consider what this city might have looked like if
the Great Depression had not come along at the end of the decade.
To get some idea of what might have been, it’s
interesting to consider three great projects that never made it off the
drafting table. All three were
monumental in scope, designed by the best architects in town, and capable of
providing a presence that would still be felt today.
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Beginning east of Columbus Drive on Wacker, the proposed Ahlschlager design would have soared 75 stories (Chicago Tribune) |
The first of those great projects, announced on June 17,
1928, would have built on Wacker Drive and would have occupied two full blocks
on the east side of Columbus Drive, beginning where the East tower of today’s
Hyatt Hotel is located. The banner
headline in The Chicago Tribune that
day read, “Chicago to Have World’s Tallest and largest Building.”
Even by today’s standards, the structure would have been
immense.
At 75 stories it would have been 15 floors higher than
the tallest building in the world at the time, the Woolworth headquarters in
New York City. On that day in June the
paper announced that “contracts have been let and work is to start within six
months on this $45,000,000 building, designed by Walter W. Ahlschlager.” That is nearly twice what the Civic Opera Building, finished in 1929, cost and seven million more than the Merchandise Mart cost when it was finished in 1930.
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Walter Ahlschlager (Uptown Chicago History) |
The 100-year lease had been negotiated for the building
with the Illinois Central Railroad for air rights over its yards, and this was
expected to be the first of several impressive buildings that would be constructed
between Randolph and the river, the site of today's Illinois Center.
The mart was to be a multi-purpose building, housing an
apparel-manufacturers’ center, a 1,000 room hotel, facilities on the lower levels
for incoming and outgoing Illinois Central Pullman cars, a 1,200 car garage, an
open-air swimming pool, and, on the top four floors, three exclusive clubs with
the best views, literally, in the world.
The building was to have its own police force, a
first-aid hospital, and railroad terminals and tracks underground to handle
passengers, freight and mail. The normal
daytime population of the building was expected to approach 18,000.
Reading about this plan, it’s impossible to believe that
it didn’t happen. The President of the
Apparel Manufacturers’ Mart Building Corporation was Napoleon Picard, who 15
years earlier had organized the group that got the Insurance Exchange started
just west of the Board of Trade. The
contract for construction had been let to the Starrett Building company, with plans
to complete the massive project in 15 months.
At least 50 firms had signed leases for space in the
building.
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It's hard to imagine a 75-story art deco fortress on Wacker Drive where the Hyatt now stands (Google Images) |
The head of the Chicago Association of Commerce, W. R. Dawes, wrote, “The completion of this project will be an achievement worthy of
one of the greatest industries and of one of the greatest cities in the
country.”
Mr. Dawes was right.
But something must have happened.
Because ten months later when The
Trib next mentions the project, the news is part of an article on another
proposed tower, the Crane Tower. About a
half-dozen paragraphs into the article, the paper states, “And right here while
the reader probably is wondering what has happened to the much talked of and
extensively pictured Apparel Mart, or Chicago Tower, as it was later
christened, to be erected on Wacker Drive, a block east of Michigan Avenue,
we’ll explain the situation. That
project has been abandoned for that particular location because it was found
office space was more in demand at that point than for apparel display, etc.”
Pretty cryptic . . . it would be fascinating to know what
happened over the space of a few months that led to the cancellation of the
largest building in the world.
Almost immediately, though, another Walter Ahlschlager
project, the aforementioned Crane Tower, leapt into prominence. On May 5, 1929 The Tribune ran the headline “World’s Tallest Structure for
Randolph Boulevard.”
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Crane Tower would have been built approximately where the Aon Building stands today -- note the peristyle in the lower left corner, torn down in 1953, replaced in 2004 (Chicago Tribune) |
Randolph Boulevard, itself, was in the process of completion, a combined
project between the Illinois Central Railroad and the city intended to connect
the I.C.’s proposed downtown suburban station to Lake Shore Drive and the proposed bridge that would carry the drive across the Chicago River. A big building, constructed on air rights
over the railroad tracks north of Randolph, would have given the new
thoroughfare instant cachet.
A big selling point in the plan was that tenants could
drive their cars into the building from both Randolph Street and Lake Street,
“from both the north and south sides, when the outer drive and bridge and Randolph
boulevard are completed, directly into their offices without crossing or using
Michigan avenue,” according to The
Tribune.
Crane Tower, like the Apparel Mart plan, also would have
been 75 stories tall, soaring skywards 1,022 feet. But the scale was much larger in the second tower. The tower would have contained 3,500,000
square feet of office space. That would
have given it over two million M-O-R-E square feet of space than the next largest
building in the world, the Equitable building in New York City. (By comparison, the Merchandise Mart, currently the third largest building in the country in terms of square footage, has 4,000,000 square feet of interior space.)
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Back in the day -- today's Illinois Center is built on three levels over Illinois Central Railroad property (That's 333 North Michigan at the extreme left of the photo) |
Plans were for the new building to be as lavish as the
previous proposal for Wacker Drive. There would be parking for 1,000 cars, a bank
on the first floor, a large convention hall, and exhibition space on the second
and third floors of 104,000 square feet.
The twenty-third and twenty-fourth floors would hold a private club with
80,000 square feet that would include a grill and restaurant, a swimming pool,
Turkish baths, a gym and space for 48 hotel rooms.
The building was to have been clad in Bedford limestone (they
could have saved any of the stone that had been quarried and slapped it up on
the Prudential building on the same site, built 25 years later). The crowning glory would have been gold terra
cotta, rising from the sixty-second to the seventh-fifth floor. That would have given the Carbide and Carbon
building, already under construction, a run for its money.
The proposal was to make the tower the first big office
building in Chicago to have direct underground connection to a railroad
terminal, the proposed Illinois Central terminal just across the street on Michigan Avenue. The Starret Building company,
the same firm that was under contract to build the Apparel Mart, was chosen to
construct the new tower with delivery of the colossal work due on October 15 of
1930.
Not good timing, right?
Randolph Street would have to wait 25 years before it finally got a
building to sit on its north side, east of Michigan Avenue. Finally, in 1955 the Naess and Murphy
Prudential Building was finished. And it would be all the way until 1970 before the first building in the new Illinois Center would be constructed on Wacker Drive.
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The Holabird and Root - Raymond Hood rendering of
a proposed Illinois Center and Lakeshore East from
Michigan Avenue to Lake Shore Drive |
One more thing . . . Also in 1929, according to information in the Skyscraper
Page Forum, a master plan was drawn for what is today Illinois Center and much
of Lakeshore East. Raymond Hood, who
along with John Mead Howells designed Tribune Tower, teamed up with Holabird
and Root to put together a vision of the future. Of course, this became a victim of the
downturn in the economy as well, but it is interesting to think about how this
section of the city would have looked today if things had progressed according
to plan.