June 10, 1923 – The Chicago Tribune prints the following announcement, “On this June morning, which brings its diamond jubilee day, The Chicago Tribune takes the first step toward the creation of a monument which shall commemorate three-quarters of a century of achievement and shall be to this community and this newspaper an inspiration for the future.” [Chicago Tribune, June 10, 1943] With prizes totaling $100,000 the paper opens “to the architects of all countries’ an opportunity to design “the most beautiful building in the modern world” to be constructed on North Michigan Avenue jest west of the paper’s existing printing plant. For a reasonably concise explanation of the competition and how it came out, you can head to http://www.connectingthewindycity.com/2012/11/tribune-tower-competition.html.
The goals of the contest are four in number. They include:
1. The erection of a structure of enduring beauty which shall be at once a glory to journalism and to the city, and a model of practicality. The Tribune seeks, in short, artistic nobility and business effectiveness.
2. The providing of new quarters for the rapidly extending demands of a newspaper which, though it looks back this morning on 75 fruitiful years, lives in an unparalleled present.
3. The offering of financial encouragement so emphatic and so prompt that it will give fresh impetus to the great cause of commercial architecture in America. Whether this encouragement will discover and develop new talent, or give added recognition to men whose fame is already established, the result of this competition will show.
4. The addition to the assured architectural splendors of the new North Michigan boulevard of a building which will give the tone and tendency to a thoroughfare that soon will be the most impressive street in the western world.