Saturday, November 26, 2016

November 26, 1963 -- First Steel Goes Up on Equitable

November 26, 1963 – The first steel column for the new Equitable Life Assurance Society of the United States building at 401 North Michigan Avenue is put in place at 10:00 a.m.  Workers for United States Steel place the 19-ton, 35-foot long column into place on the north side of the site that sits between Tribune Tower on the north and the Chicago River on the south.  The tower, designed by Skidmore, Owings and Merrill, will be located on the site where Jean Baptiste Point du Sable, built his home in the early 1780’s, a site that is a National Historic Landmark.  The Chicago Tribune sold the land to Equitable on the condition that the new building could not be taller than Tribune Tower, its neighbor to the north.  Today the tower is busy getting a neighbor to the south as the new Apple store is under construction next to the river.

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